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Nederlands Buitenlands   Alles  Titel  Auteur  ISBN        
Literatuur: Proza, romans, verhalen
Literaire fictie algemeen
Guojun Zeng,   Henk J. de Vries,   Frank M. Go Restaurant Chains in China
Levertijd: 5 tot 11 werkdagen


Frank M. Go Guojun Zeng Henk J. de Vries

Restaurant Chains in China

€ 100.95


This book explores the paradox of the hospitality industry: restaurant customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other, leading to suppliers facing an authenticity-standardization paradox. The authors identify and analyze the authenticity-standardization paradox faced by restaurants against the background of translocality providing solutions to this dilemma based on a series of case studies. This book will be of interest to scholars, business owners, and consultants.




Extra informatie: 
Hardback
126 pagina's
Januari 2019
321 gram
218 x 156 x 14 mm
Singapore Springer Verlag sg


Levertijd: 5 tot 11 werkdagen