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Economie en bedrijf
Economie en bedrijf algemeen

William P.G. Brooks William T. Brooks

Playing Bigger Than You Are

How to Sell Big Accounts Even if You`re David in a World of Goliaths

€ 31.95

Building a business is a challenge in any market. But in today s constantly fluctuating corporate climate it s more essential than ever to be strategic about the way you court new clients.

William P. G. Brooks and William T. Brooks give you the tools to more effectively research, strategize, and reach out to the clients that will grow your business over both the short term and long term. From developing a solid, smart strategy for selling to the giants to managing day to day prospecting and client management concerns, this book will show you how to exceed your own expectations by winning and keeping the large clients that you thought were out of reach.

Filled with the Brookses expert guidance and methodical approach, Playing Bigger Than You Are will help you:

  • Focus on client acquisitions that target lasting long term growth, not just right now income

  • Discover valuable sales opportunities at large corporations friendly to smaller businesses

  • Position yourself effectively with key decision makers so you ll always have the "inside track"

  • Plan your sales presentations to larger prospects, manage expectations, and use the best possible strategies for winning their business.

Every business starts out as a small one. But with time tested strategies, and real world stories from the corporate trenches, Playing Bigger Than You Are will help you build a stronger, more robust prospecting and selling strategy one that can stand and deliver to big companies so that you ll benefit from their long term business.


Taal / Language : English

Extra informatie: 
Hardback
240 pagina's
Januari 2009
426 gram
235 x 171 x 19 mm
John Wiley & Sons Inc us

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