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Giphart, Ronald Mismatch
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Ronald Giphart

Mismatch

How Our Stone Age Brain Deceives Us Every Day (And What We Can Do About It)

€ 22.95


Our brains evolved to solve the survival problems of our Stone Age ancestors, so when faced with modern day situations that are less extreme, they often encounter a mismatch. Our primitive brains put us on the wrong foot by responding to stimuli that - in prehistoric times - would have prompted behaviour that was beneficial. If you`ve ever felt an anxious fight or flight response to a presenting at a board meeting, equivalent to facing imminent death by sabre-toothed tiger, then you have experienced a mismatch.

Mismatch is about the clash between our biology and our culture. It is about the dramatic contrast between the first few million years of human history - when humans lived as hunters and gatherers in small-scale societies - and the past twelve thousand years following the agricultural revolution which have led us to comfortable lives in a very different social structure. Has this rapid transition been good for us? How do we, using our primitive minds, try to survive in a modern information society that radically changes every ten years or so?



Taal / Language : English

Extra informatie: 
Hardback
336 pagina's
Januari 2018
462 gram
234 x 153 x 27 mm
Little Brown UK gb
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Bij u in huis op: donderdag
Bestel vóór: 23:15