Inhoudsopgave:

Table of Contents, Brief Version,		5	(1)
Dedication,		6	(13)
Introduction How to Get the Most Out of This Book,		19	(4)
Chapter 1 Some Basic Fundamentals of Marketing,		23	(8)
1:01 Selling is Your Responsibility,		23	(1)
1:02 The Two Fundamentals,		23	(1)
1:03 Look Before You Leap,		24	(1)
1:04 Publishing as Marketing,		25	(1)
1:05 Marketing Requires Commitment,		25	(1)
1:06 Marketing as an Investment,		25	(1)
1:07 For Most Effective Marketing, Be Consistent,		26	(1)
1:08 Velvet Hammer Marketing,		26	(1)
1:09 Marketing Is the Means, Not the Goal,		27	(1)
1:10 Making Friends: The Essense of Marketing,		27	(2)
1:11 Book Sponsorships,		29	(1)
How to Double or Triple Your Income an Author or Publisher, by Fred Gleeck, The Product Guru		29	(2)
Chapter 2 Planning: The Basis of Successful Marketing,		31	(32)
2:01 First, an Overview,		31	(1)
2:02 Positioning to Sell,		32	(1)
2:03 Scheduling the Publication of Your Books,		33	(1)
2:04 The Seven Seasons of Bookselling,		34	(1)
2:05 Prepare a Marketing Budget,		35	(1)
2:06 Repeat, Repeat, Repeat,		36	(1)
2:07 Research Your Market,		36	(1)
2:08 Spotting Trends,		36	(2)
2:09 The Benefits of Specialization,		38	(1)
2:10 Develop Series for Continuing Sales,		39	(3)
2:11 Category Books: Sales after Sales after Sales,		42	(1)
2:12 Annuals and Perennials Directories,		42	(1)
2:13 Develop Standing Orders,		43	(1)
2:14 Develop Continuity Series,		43	(1)
2:15 The Value of Bestsellers,		43	(2)
2:16 The Bias of Bestseller Lists,		45	(2)
2:17 How to Make the Bestseller Lists,		47	(4)
2:18 How to Launch a Bestseller (Some Case Histories),		51	(3)
2:19 Develop a Perennial Bestseller,		54	(1)
2:20 Develop Brand Names,		55	(1)
2:21 The Importance of a Lead Title,		56	(1)
2:22 Build a Superb and Deep Backlist,		56	(1)
2:23 Plan for the Long Term,		57	(2)
Creating a Bestselling Career, by Greg Godek of Bestseller Experience Seminars		59	(2)
The Changing Face of Publishing, by John Harnish of Infinity Publishing		61	(2)
Chapter 3 Establishing and Marketing Your Company,		63	(18)
3:01 Do the Obvious,		63	(1)
3:02 Use Your Business Cards to Network,		64	(2)
3:03 Choose a Company Name,		66	(1)
3:04 Create a Brand Name,		67	(2)
3:05 Become a Joiner,		69	(2)
3:06 Become a Reader,		71	(1)
3:07 Get the Notice Out,		72	(1)
3:08 Get Listed Wherever Possible,		73	(1)
3:09 Continuing Publicity.		73	(1)
3:10 Get Involved, Become a Sponsor,		73	(1)
3:11 Create a Unique Selling Propositi Extra informatie: Ingenaaid: paperback,kaft slap, 700 pagina's Verschenen: februari 2006 Gewicht: 1021 gram Formaat: 229 x 146 x 51 mm Natl Book Network John Kremer, 1001 Ways to Market Your Books Prijs Euro 26.55   In Winkelwagentje Levertijd: 5 tot 7 werkdagen Algemene naslagwerken, atlassen, jaarboeken, almanakken en woordenboeken  (Alleen deze rubriek) Naslagwerken algemeen  In Winkelwagentje Share | Ciaravino, Helene How to Publish Your Poetry A Complete Guide to Finding the Right Publishers for Your Work Prijs Euro 16.95 Offers practical advice on submitting manuscripts; lists journals, magazines, and book publishers that use poetry; and describes contests, awards, grants, and associations. Inhoudsopgave: Acknowledgments vii A Note on Gender Usage ix Introduction 1 (4) Understanding Your Goals 5 (20) Understanding Publishing and Its People 25 (20) Locating Potential Publications 45 (20) Preparing Your Submission Package 65 (30) Using the Square One System 95 (22) Evaluating the Results 117 (30) Conclusion 145 (2) Resource Directory 147 (20) References 167 (10) Index 177 Extra informatie: Ingenaaid: paperback,kaft slap, 181 pagina's Verschenen: januari 2001 Gewicht: 408 gram Formaat: 235 x 191 x 19 mm Square One Pub Ciaravino, Helene, How to Publish Your Poetry Prijs Euro 16.95   In Winkelwagentje Economie en bedrijf  (Alleen deze rubriek) Accountancy en administratie vergroot omslag  In Winkelwagentje Levertijd: 5 tot 7 werkdagen Share | International Libel and Privacy Handbook A Global Reference for Journalists, Publishers, Webmasters, and Lawyers Prijs van Euro 44.95 voor Euro 42.70 Publishers, journalists, and authors can be sued for violating legal standards thousands of miles away from where they work. This book, written primarily for journalists and e Taal / Language : English Inhoudsopgave: Foreword (Matthew Winkler). Acknowledgments. Preface: Understanding Media Law in the Global Context. About the Editor. About the Contributors. Introduction: How to Use This Book. PART ONE: AMERICAS. 1 Brazil (Laura Fragomeni and Paula Mena Barreto, Barbosa, Müssnich & Aragão; Eduardo de Moraes, Evaristo de Moraes). 2 Canada (Brian MacLeod Rogers). 3 United States (Thomas H. Golden and Stephen B. Vogel, Willkie Farr & Gallagher LLP). PART TWO: ASIA AND AUSTRALIA. 4 Australia (Peter Bartlett, Minter Ellison). 5 China (Vincent Wang and Edward J. Davis with Monica Pa, Davis, Wright Tremaine LLP). 6 Hong Kong (Edward J. Davis, Davis Wright Tremaine LLP with Doreen Weisenhaus and Rick Glofcheski, University of Hong Kong). 7 India (Janmejay Rai, Phillip Ninan, and Jayne Kuriakose, Kochhar & Co.). 8 Japan (Yoshio Iteya, Tomoya Fujimoto, and Akira Marumo, Mori Hamada & Matsumoto). 9 Korea (D. S. Choi, Christina Lee, and J. H. Kim, Kim & Chang). 10 Malaysia (H. R. Dipendra, Tengku Hishamudin Ram Dipendra). 11 The Middle East (Charles J. Glasser Jr., Bloomberg News with Ava Macalpin, Princeton University). 12 Singapore (Tay Peng Cheng, Wong Partnership LLP). 13 Thailand (Sinfah Tunsarawuth, Attorney at Law). PART THREE: EUROPE. 14 Belgium (Steven De Schrijver, Van Bael & Bellis). 15 England and Wales (Mark Stephens, Finer Stephens Innocent). 16 France (Dominique Mondoloni, Willkie Farr & Gallagher LLP). 17 Germany (Jan Hegemann and Slade R. Metcalf, Hogan & Hartson LLP). 18 Italy (Iacopo Destry and Marco Consonni, Dewey LeBoeuf LLP). 19 Netherlands (Jens P. van den Brink, Kennedy Van der Laan). 20 Poland (Charles J. Glasser Jr., Bloomberg News). 21 Russian Federation (Nellie Alexandrova, Anna Otkina, Ekaterina Petrova, and Anton Pushin, Denton Wilde Sapte). 22 Spain (Almudena Arpón de Mendívil, Gómez Acebo & Pombo). 23 Switzerland (Rolf Auf der Maur, VISCHER). APPENDIXES. I. Special Issues for Book Publishers (Slade R. Metcalf, Hogan & Hartson LLP). II. Shooting Stars: Privacy Claims in the UK (Amber Melville Brown, David Price Solicitors & Advocates). III. Cross Reference Chart (Charles J. Glasser Jr., Bloomberg News). IV. Recommended Reading. Index. Extra informatie: Ingenaaid: paperback,kaft slap, 496 pagina's Verschenen: januari 2009 Gewicht: 816 gram Formaat: 229 x 152 x 32 mm John Wiley & Sons Jr., Glasser, Charles J., International Libel and Privacy Handbook Prijs van Euro 44.95 voor Euro 42.70   In Winkelwagentje Levertijd: 5 tot 7 werkdagen Taal  (Alleen deze rubriek) Taalkunde  In Winkelwagentje Share | Immigrant Publishers The Impact of Expatriate Publishers in Britain and America in the 20th Century Prijs Euro 44.79 Extra informatie: Gebonden: harde kaft, 316 pagina's Verschenen: november 2008 Gewicht: 481 gram Formaat: 235 x 152 x 19 mm Transaction Pub , Immigrant Publishers Prijs Euro 44.79   In Winkelwagentje Spannende boeken  (Alleen deze rubriek) Spannende boeken algemeen  In Winkelwagentje Share | J. Patterson Cat and Mouse Prijs Euro 12.95 Killer Gary Soneji is back, filled with hatred and gaining revenge on detective Alex Cross. Nothing, not even death itself, is going to stand in his way. The author: In 1976, at the age of twenty-seven, after being turned down by twenty six publishers, James Patterson's first novel, The Thomas Berryman Number was published. It went on to win the coveted Edgar Award for the Best First Mystery novel. Twenty two years later, Patterson has written many more. best-sellers and has created one of the world's most memorable modern heroes, Alex Cross Text in English Taal / Language : English Extra informatie: Ingenaaid: paperback,kaft slap, 502 pagina's Verschenen: juni 2012 Gewicht: 275 gram Formaat: 176 x 111 x 37 mm Headline Patterson, James, Cat and Mouse Prijs Euro 12.95   In Winkelwagentje Pag 1 Pag 2 Pag 3 Pag 4 Pag 5 Pag 6 Pag 7 Pag 8 Volgende A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z   Toon  rubrieken