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A practical resource for valuing patents that is accessible to the complete spectrum of decision makers in the patent process
In today`s economy, patents tend to be the most important of the intellectual property (IP) assets.
Taal / Language : English
Inhoudsopgave:
Preface
Acknowledgments
Part One Foundations for Patent Valuation and Decision Making
Chapter One Valuation Basics
WHAT IS "VALUE"?
THE VALUATION PROCESS
IDENTIFYING THE SUBJECT MATTER OF THE VALUATION
Invention Use, Patent Rights or Both?
Decoupling the Value of the Invention Use from the Value of the Patent Rights
VALUATION MISCONCEPTIONS
Misconception 1: Valuation analysis can only be conducted by experts.
Misconception 2: The output from the valuation analysis-the value result-is more important than the valuation process.
Misconception 3: The more quantitative and mathematical the approach, the more accurate the value result.
Misconception 4: A valuation analysis must generate a precise result to be beneficial.
Misconception 5: There is a "magic bullet" method for determining the value of a patent.
THE THREE BASIC VALUATION METHODOLOGIES
Income Methods
Market Methods
Cost Methods
Interrelationship of the Three Basic Methods
LIMITATIONS ON RATIONALITY IN VALUATION AND DECISION-MAKING EXERCISES
References
Notes
Chapter Two Patent Basics
WHAT IS A PATENT?
Types of Patents
Rights Granted by Patents-The Right to Exclude
Subject Matter of Patents
Procedure to Obtain a Patent
Inventors
Bars to Patents
ANATOMY OF A PATENT
Specification
Drawings
Claims
CRITERIA FOR A PATENT
Utility
Novelty
Nonobviousness
TRANSFERRING PATENT RIGHTS
Assignments
Licenses
Deciding whether to License or Assign
Payment Methods for Patent-Right Transfers
NATIONALITY OF A PATENT
Paris Treaty
Patent Cooperation Treaty
References
Notes
Chapter Three Using Valuation Analysis to Improve Patent Decision Making
PATENT DECISIONS
Creative Decisions
Funding Decisions
Legal Decisions
Patent Management Decisions
Government Decisions
MAXIMIZING, OPTIMIZING AND SATISFICING: HOW MUCH TO INVEST IN VALUATION ANALYSIS
PRELIMINARY PORTFOLIO VALUATION (PPV) AUDIT-A PRACTICAL VALUATION TECHNIQUE
Overview
Mechanics of a PPV Audit
References
Notes
Chapter Four
Disassembly
DISASSEMBLY AND DECISION TREES
Decision Tree Components and Conventions
Constructing a Decision Tree
USING DISASSEMBLY TO DEVELOP HIGHER-QUALITY DATA
Common Information Problems
Disassembly can help to reduce the Information Problems
Using Disassembly to Generate Forecasts and Estimate Discount Rates
Sample Disassembly Exercise to Develop Seemingly Incalculable Data
USING DISASSEMBLY TO UNDERSTAND DATA BETTER
References
Notes
Part Two Patent Valuation Techniques
Chapter Five Preparing for the Valuation
UNDERSTANDING THE BUNDLE OF LEGAL RIGHTS
OWNERSHIP INTEREST IN THE PATENT
Does the "Owner" Possess a Valid Interest in the Patent?
Is the Patent Still in Force?
What Type of Patent Ownership does the Holder Have?
Joint Owners
DESCRIPTION OF THE PATENT RIGHTS
ENCUMBRANCES ON THE PATENTS RIGHTS
Liens
Restrictions on the Right to Exclude
UNDERSTANDING THE PATENT RIGHTS` NEIGHBORHOOD
Blocking Patents
Synergistic Patent Rights
EXPLOITING THE PATENT RIGHTS
Direct Economic Benefits
Indirect Economic Benefits
Common Theme Links each of the Various Rationales
References
Notes
Chapter Six Income Methods-Discounted Future Economic Benefits Analysis
BASIC ARITHMETIC OF THE DISCOUNTED FUTURE ECONOMIC BENEFIT (DFEB) ANALYSIS
The Basic Formula
Focus is on "Net" Economic Benefits
Terminal Value
GARBAGE IN, GARBAGE OUT-THE CHALLENGES FOR A DFEB ANALYSIS LAY IN THE INPUTS NOT THE MATH
PROJECTING FUTURE NET ECONOMIC BENEFITS-OVERVIEW
Identifying Sources of Economic Benefits
Forecasting the Future Economic Benefits
DEVELOPING PROJECTIONS FROM ANALYTICAL ANALYSES
Decision-Tree Analysis
Dealing with Information Loss-Conducting Sensitivity Analyses on the Decision Tree Analysis
ESTIMATING THE DISCOUNT RATE
The Five Components of the Discount Rate
Discount Rates for Early-Stage Technologies
A Few Mechanical Considerations
References
Notes
Chapter Seven Advanced Income Methods-Incorporating the Value of Future Decision Opportunities
OPTION CONTRACTS AND THEIR VALUE
What is an Option Contract?
Generating Value from an Option Contract
Black-Scholes Options Pricing Model
REAL OPTIONS
Overview
Valuing Real Options with Financial Option Contract Methods
VALUING PATENTS USING OPTION-PRICING INSIGHTS
Patents and Real Options
Trying to Adapt Black-Scholes to Patents
USING DECISION TREES TO INCORPORATE THE VALUE OF A PATENT`S FUTURE DECISION OPPORTUNITIES
Monte Carlo Technique
Use of Markov Chains in Patent Valuation
Adjusting Input Estimates Over Time-Incorporating New Information
References
Notes
Chapter Eight Market Methods
MARKETS AND PATENT RIGHTS
Information Problems
Comparability Problems
Lack of Convenient Exchange Institutions and the Need for Intermediaries
COMPETITIVE EXCHANGE
Auctions
Less Formal Methods of Competitive Exchange
Pros and Cons of Valuing Patent Rights through Competitive Exchange
COMPARABLE TRANSACTIONS
Ratio Analysis
ALTERNATIVES TO THE CORE MARKET METHODS
Shadow Pricing
Surrogate Valuation Measures
Stated Preference Alternatives
References
Notes
Chapter Nine Cost Methods
A FEW ACCOUNTING PRINCIPLES
The Cost Principle of Accounting
Recording the Initial Cost of a Patent
Depreciation and Amortization
COST OF DEVELOPMENT-QUESTIONABLE VALUATION TOOL
The Basic Arithmetic
Critiques and Justifications for the Cost of Development Method
Loss Aversion Bias
COST OF REASONABLE ALTERNATIVES-ESTABLISHING A MAXIMUM PRICE
The Basic Arithmetic
Some Challenges in Conducting a Cost of Reasonable Alternatives Analysis
Practical Suggestions for using the Cost of Reasonable Alternatives Method
References
Notes
Part Three Patent Valuation in Practice
Chapter Ten Pricing Patent Licenses
PAYMENT STRUCTURES
Lump Sum Fees
Royalties
Equity Stakes
A Few Select Licensing Scenarios
DETERMINING THE PRICE FOR A LICENSE-IN GENERAL
Future Economic Benefits
The Pricing Zone
Valuation Methods for a Patent License
LESS FORMAL VALUATION TECHNIQUES FOR SETTING ROYALTY RATES
Rules of Thumb-The 25% Rule
Industry Royalty Rates
Economic Benefit Analysis
References
Notes
Chapter Eleven Patent Infringement Damages
BASIC U.S. LEGAL FRAMEWORK FOR CALCULATING DAMAGES IN PATENT INFRINGMENT CASES
LOST PROFITS
What are Lost Profits?
Panduit Test and its Relaxation
Calculating Lost Profits
REASONABLE ROYALTY
Historical Background
Increased Popularity of the Reasonable Royalty Method
Reasonable Royalty Method Calculates Compensatory Damages, but from a Different Perspective than Lost Profits Method
The Hypothetical Negotiation and the Georgia Pacific Factors
Analytical Approach
Rules of Thumb
Apportionment
Expanding Reasonable Royalty Damages
ADDITIONAL PATENT DAMAGES MATTERS
Appealing a Patent Damages Award
Prejudgment Interest
Enhanced Damages
Attorney Fees
ANSWERING THE "SUE OR SETTLE" QUESTION
Patent Holdings v. Apollo Hypothetical
The Importance of Putting on the other Person`s Shoes
References
Notes
Chapter Twelve Unlocking the "Potential" Value within Patents
INSTITUTIONS MUST EVOVLE TO KEEP PACE WITH ECONOMIC CHANGES
PATENTS AS COLLATERAL FOR SECURED LOANS
Ownership Concern: Who Owns the Patent?
Valuation Concern: What is the Patent Worth?
SECURITIZING PATENTS
Asset Securitization in General
Emergence of IP Asset Securitization
Examples of IP and Patent Securitization Deals
The Future of Patent Securitization Deals
References
Notes
Chapter Thirteen Valuation in Patent-Based Tax Planning Strategies
EXAMPLES OF PATENT-BASED TAX-REDUCTION STRATEGIES
Merck`s Tax-Reduction Strategy for its Zocor® and Mevacor® Patents
IP-Based Tax-Reduction Strategies are not Slowing
TRANSFER PRICING
How Transfer-Pricing Structures can Lower Taxes
Arranging a Patent-Based Transfer-Pricing Structure
Early History of IP-Based Transfer-Pricing Structures
DETERMINING TRANSFER PRICES FOR PATENT RIGHTS
Transfer Pricing Rules and Regulations-Section 482 Overview
Purpose of Section 482
The Arm`s Length Standard and Comparability
Best Method Rule
Pricing Intangible Assets under Section 482
Advance Pricing Agreements
References
Notes
About the Authors
Index
Extra informatie:
Gebonden: harde kaft, 379 pagina's
Verschenen: mei 2012
Gewicht: 612 gram
Formaat: 235 x 155 x 32 mm
John Wiley & Sons Inc

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Murphy, William J., Patent Valuation Prijs van Euro 80.95 voor Euro 75.28
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Levertijd: 5 tot 7 werkdagen
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Handbuch zur Einkommensteuerveranlagung 2011
Prijs Euro 39.55
Taal / Language : German
Extra informatie:
Gebonden: harde kaft, 1712 pagina's
Verschenen: mei 2012
Gewicht: 1348 gram
Formaat: 253 x 174 x 41 mm
Beck C. H.

|
, Handbuch zur Einkommensteuerveranlagung 2011 Prijs Euro 39.55
|
Levertijd: 5 tot 7 werkdagen
|
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