Taal / Language : English

Inhoudsopgave:

Preface		7	(4)
SECTION ONE Establishing A Freelance Business
1. Why the opportunity has never been better		11	(11)
2. But, is it really for you?		22	(11)
3. Planning your future		33	(26)
4. Running your freelance business		59	(17)
5. Long-term success		76	(19)
Section One Highlights		95	(4)
Freelance norms & standards		95	(4)
SECTION TWO Pricing, Collecting & Taxation
6. Establishing how much to charge		99	(14)
7. Coming up with a job price		113	(17)
8. Presenting estimates to clients		130	(10)
9. Keeping more of what you get		140	(20)
10. Protecting your financial interests		160	(29)
Section Two Highlights		189	(4)
Financial norms & standards		190	(3)
SECTION THREE Selling & Marketing
11. Going where the money is		193	(19)
12. Preparing your sales strategy		212	(15)
13. Which promotions work, which don`t		227	(16)
14. Making the all-important sales presentation		243	(22)
15. Working with clients		265	(15)
Section Three Highlights		280	(5)
Selling marketing norms standards		281	(4)
SECTION FOUR Running A Multiperson Shop
16. Creating a viable organization		285	(19)
17. Staffing the organization		304	(27)
18. Managing a creative organization		331	(24)
19. Operational and profitability issues		355	(21)
Section Four Highlights		376	(5)
Multiperson shop norms standards		377	(4)
SECTION FIVE Appendices
Appendix 1. Partnerships, corporations, LLCs, and LLPs		381	(16)
Appendix 2. Sample business plans		397	(4)
Basic business plan		397	(1)
Formal business/financial plan		398	(3)
Appendix 3. Samples and forms		401	(20)
Biographical sketch		401	(1)
A bill of rights for creative suppliers and their clients		402	(1)
Job description		403	(1)
Employee noncompete agreement		404	(1)
Employee performance evaluation		405	(1)
Salary adjustment compilation		406	(1)
Working description		407	(1)
Retainer agreement		408	(1)
Assignment questionnaire		409	(1)
Assignment questionnaire instructions		410	(1)
Estimating worksheet		411	(1)
Illustration questionnaire		412	(1)
Simple estimate		413	(1)
Proposal letter		414	(1)
Detailed proposal		415	(4)
Detailed web proposal		419	(2)
Index		421

Extra informatie:  Paperback, slappe kaft 432 pagina's September 2006 726 gram 235 x 159 x 32 mm W W NORTON & CO INC

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The Captured Museum

On Carte Blanche: A Research Project by the Museum of Contemporary Art Leipzig

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Extra informatie:  Paperback, slappe kaft 168 pagina's April 2011 431 gram 248 x 178 x 13 mm JOVIS

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Kunstbeleid- en management

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Branigan, Alison

Essential Guide to Business for Visual Artists

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Business start-up book and practical enterprise skills guide

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Extra informatie:  Paperback, slappe kaft 256 pagina's April 2011 618 gram 233 x 157 x 22 mm A & C BLACK

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