| Preface | | ix | |
| Acknowledgements | | xi | |
| Introduction: meeting the demands placed on the twenty-first century museum | | 1 | (6) |
| Section 1 Museum audiences: their nature, needs and expectations |
| | 7 | (68) |
| `Traditional` museum audiences: a quantitative and qualitative analysis |
| | 9 | (37) |
| Introduction: the rise of museum visitor studies |
| | 9 | (2) |
| | 11 | (1) |
| | 12 | (4) |
| Quantitative visitor surveys |
| | 16 | (6) |
| Qualitative data on visitor expectations, motivations and needs |
| | 22 | (15) |
| Discussion: an audience in decline -- trends and challenges |
| | 37 | (4) |
| Case study: lessons from tourism research |
| | 41 | (5) |
| | 46 | (29) |
| | 46 | (2) |
| Social exclusion and museums |
| | 48 | (3) |
| | 51 | (10) |
| Audience development planning |
| | 61 | (3) |
| Discussion: how will an audience development strategy impact on a museum`s public face? |
| | 64 | (2) |
| Case study: developing museum content for young children and families with babies/young children |
| | 66 | (9) |
| Section 2 Operating for quality |
| | 75 | (46) |
| | 77 | (19) |
| | 77 | (1) |
| | 78 | (1) |
| Entrenched negative attitudes |
| | 79 | (1) |
| The `wrong` positive perceptions |
| | 80 | (1) |
| | 81 | (5) |
| Influencing the visitor agenda |
| | 86 | (1) |
| | 86 | (1) |
| Marketing to diversify the audience base |
| | 87 | (1) |
| Discussion: seven core issues |
| | 88 | (3) |
| Case study: repositioning Manchester Art Gallery |
| | 91 | (5) |
| Visitor services: operating for quality |
| | 96 | (25) |
| | 96 | (1) |
| A central role for visitor services |
| | 97 | (4) |
| How do you define quality in a museum visit? |
| | 101 | (2) |
| | 103 | (6) |
| Discussion: managing for quality |
| | 109 | (4) |
| Case study: adapting Servqual to measure visitor services quality |
| | 113 | (8) |
| Section 3 Learning in museums |
| | 121 | (56) |
| Museums and lifelong learning |
| | 123 | (34) |
| Introduction: the rise of `learning` up the museum agenda |
| | 123 | (2) |
| Museums and lifelong learning |
| | 125 | (3) |
| Learning theory and museums |
| | 128 | (19) |
| Discussion: applying learning theory to museum display and support |
| | 147 | (3) |
| Case study: evaluating visitor learning in museums |
| | 150 | (7) |
| Use of museums by schools |
| | 157 | (20) |
| Introduction: museums and structured educational use |
| | 157 | (2) |
| The agenda for structured educational use |
| | 159 | (1) |
| How can museums best support schools use? |
| | 160 | (11) |
| Discussion: enjoyment and memories come first |
| | 171 | (2) |
| Case study: education resource packs/websites |
| | 173 | (4) |
| Section 4 Planned to engage: using interpretation to develop museum displays and associated services |
| | 177 | (112) |
| Applying the principles of interpretation to museum display |
| | 179 | (32) |
| Introduction: what is interpretation? |
| | 179 | (4) |
| Modern museums and interpretation |
| | 183 | (2) |
| Defining interpretive principles for museum display |
| | 185 | (23) |
| Discussion: the impact of interpretive principles on museum display |
| | 208 | (1) |
| Case study: exhibition standards/guidelines |
| | 209 | (2) |
| Interpretive master planning |
| | 211 | (28) |
| | 211 | (3) |
| Developing an interpretation strategy for a museum service |
| | 214 | (12) |
| Developing an interpretation masterplan for a multi-collection museum |
| | 226 | (4) |
| Discussion: the role of the project manager |
| | 230 | (2) |
| Case study: process mapping |
| | 232 | (7) |
| Concept development for museum galleries |
| | 239 | (27) |
| | 239 | (1) |
| What: the collections audit |
| | 240 | (1) |
| | 240 | (1) |
| Who: specific audience targets |
| | 241 | (1) |
| How: developing the concept and turning it into reality |
| | 242 | (13) |
| Discussion: the impact of interpretive planning |
| | 255 | (3) |
| Case study: a design brief for a small gallery at New Walk Museum, Leicester |
| | 258 | (8) |
| | 266 | (23) |
| | 266 | (2) |
| The `big picture` -- a museum for the twenty-first century |
| | 268 | (3) |
| Direct engagement with objects |
| | 271 | (13) |
| Discussion: satisfying museum experiences and visitor take-aways |
| | 284 | (2) |
| Case study: the visitor response |
| | 286 | (3) |
| Bibliography | | 289 | (13) |
| Index | | 302 | |
